Thursday, September 25, 2008

FASHION CHAOS AT THE MIAMI 2008/2009 FUNKSHION. FIERCE. EDGY & UNIQUE DESIGNER KEVA JOHNSON DEBUTS HER SIGNATURE SWIMWEAR COLLECTION



For Immediate Release


FASHION CHAOS AT THE MIAMI 2008/2009 FUNKSHION FASHION WEEK EVENT AS EMERGING DESIGNER KEVA JOHNSON DEBUTS HER SIGNATURE SWIMWEAR COLLECTION, KEVA BY KEVA J, ON OCTOBER 4TH 2008 AT 7 PM AT THE MIAMI BEACH BOTANICAL GARDEN .

MIAMI, FL September 25, 2008 — Designer Keva Johnson will debut her signature swimwear line during Funkshion Fashion Week Miami Beach on October 4th 2008 at 7 p.m. at the Miami Beach Botanical Garden in South Beach, Miami, Florida. With 25 signature pieces for the spring collection, her swimsuits stand out through their angles, edgy look and innovative presence. Creating aesthetically pleasing, functional and comfortable garments, Keva designs with the belief that it’s all in the fit of the garment.

Born in New York of Caribbean heritage, Keva grew up in South Florida where she honed her design skills at Florida State University. During an internship at Baby Phat, one of her designs was selected for production and this served as great encouragement for Keva. After earning a Bachelor of Science degree in Fashion Design, this emerging designer moved back to the Fashion Capital New York City where, in less than a year, she captured the attention of top fashion editors, resulting in her designs gracing the pages of Zink Magazine, Black Beat Magazine, Inside Fashion World and Noir Couture. She was recently selected as Member of the Week by Inside Fashion World.

Keva believes that in fashion in order to succeed you must run as far away from the trends as possible and that once you learn to make your own trends you become an innovator. The KEVA by Keva J swimwear collection is about styling the very chic and daring urban fashionista who has an attraction to edgy yet functional swimwear.

“This collection has a lot of metal trims and funky necklines. KEVA by Keva J represents a lot of different elements coming together and making one and I think this collection really shows that” - Keva Johnson.

Keva was inspired by her exotic Caribbean background and exposure to sunny South Florida to specialize in swimwear and what better homecoming than debuting at Funkshion Fashion Week in Miami Beach.

To see the range of the KEVA by Keva J swimsuit collection, please visit http://www.itskaotic.com/

About Funkshion Fashion Week:
FUNKSHION is a unique Fashion Week in Miami Beach hosting accomplished as well as emerging designers showcasing their newest collections for Spring/Summer 2009.
For more information, visit http://www.funkshion.com/.



For more information contact:
ICY Public Relations
Yetunde Taiwo
T: 305.940.0067
F: 215.326.7302
E: yetunde@icypr.com
W: http://www.icypr.com/
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Thursday, September 18, 2008

Claudia Schulz 1920's hats.



For Immediate Release


Bauhaus is back in Fashion. Claudia Schulz takes the modern fashionista to the 1920's with her hats.

VANCOUVER, CN September 18, 2008 — German designer Claudia Schulz is setting a new trend in hat designs. With 10 varying pieces for the most recent collection, her hats stand out through the shape and color, or color combinations, simple lines and geometric shapes, understated and modern. She creates wearable, functional hats for every day use, with minimal accessories.

Claudia’s inspiration comes from the 1920s cloche/cap, which she’s transformed, into a modern urban hat. Claudia has always had a passion for hats, she likes to wear and collect them. A few years after she moved to Canada from Berlin, she signed up for hat making courses. She enjoyed the process of making a hat so much that it became my art.

“…the playful details like contrast stitching, cheeky pompoms, buttons, and vintage buckles are what make them truly special.”- DailyCandy.com

The hats are made of woolfelt and adorned with vintage pieces like buttons and buckles that she finds in shops and flea markets. The process is simple. Claudia starts out with the color and accessories in mind and designs the hat around it. Her attraction to colors is incorporated into her hats. In this 2008 collection, she chooses grays, browns, greens and blacks and throws in a few bright colored hats for that extra edge. This season she chose fuchsia, royal blue and red, adding the vibrancy that the basic gray’s and blacks need so they are fun, but not overwhelming.

“In designing my hats I’m definitely influenced by German Designs. It’s something you grow up with and see in daily life…. starting from architecture like the Bauhaus movement to industrial Design to furniture Design. I’m transferring these elements of simplicity and functionality into my hat designs”- Claudia Schulz

The Claudia Schulz hats are about styling the urban fashionista who has an attraction to the vintage chic 1920’s style.

To see the range of the Claudia Schulz Hats, please visit www.claudiaschulz.com



For more information contact:
ICY Public Relations
Yetunde Taiwo
T: 305.940.0067
F: 215.326.7302
E: yetunde@icypr.com
W: www.icypr.com
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Tuesday, September 16, 2008

INSIDER NEWS


Good Morning Readers. I hope you've having a great start up to the week.

I wanted to take this morning to give you an updated on the ICY BRAND

We have some fun things going on this fall. We are certainly keeping it diverse and international.

Take a look at the newsletter and see the update on ICY PR clients
http://www.icypr.com/Newsletter/0915septemberNL.html

We have 2 new clients and I'm certain most of you would enjoy them.

Adama is in a film. Jewellery by Anne is working on a new collection, we are working on the new website for Nigeria International and we have a special deal going on where you can get your own website with 5 pages, in 5 days for $500.


NEW CLIENT
Alaché - a Nigerian singer, songwriter based in Orlando, Florida
www.alacheonline.com CD will drop February 2009

NEW CLIENT
Claudia Schulz- a German Hat designer based in Vancouver, Canada
www.claudiaschulz.com 2009 Collection coming in March

Jewellery by Anne - www.jewellerybyanne.com
Look out for new collection this fall

Ella Brown Couture - www.ellabrowncouture.com
The EBC purses will be in Macy's (West Coast) this fall

Nigeria International- www.nigeriainternational.com
The new website will launch on October 1st.

Get your own website; 555 deal - www.icystudio.com/promo


Love, Peace & Much ReXpecT
YST
www.icyworks.com